Labubu Dolls Popularity Surge: What It Means for Collectors & Brands
In 2025, Labubu, a line of collectible plush toys, became a viral sensation due to social media and celebrity endorsements. Created by Kasing Lung and marketed by Pop Mart, Labubu’s charm lies in its blind-box sales format, which drives excitement and scarcity. This phenomenon illustrates how modern consumer behavior intertwines with digital culture, influencing trends and purchasing decisions.
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